The way of running enterprise e-commerce is changing. Due to this, you need to stay current to make customers choose you over your competitors. You can achieve this by selecting an enterprise e-commerce platform that will send you a message informing you to update your site. As you know, everyone wishes to shop from a store that offers current service. Here are 5 enterprise e-commerce trends that will shape your business:
Many customers are using their mobile device to shop online. This device is flexible to allow customers use it from the comfort of their bed on while on-the-go unlike a desktop which you must operate from a room sited on a chair. In this case, you need to look for an enterprise e-commerce platform that integrates with mobile devices to allow customers to browse and navigate your site using the mobile device of their choice.
Use of voice search
Voice search is gaining popularity as some customers don’t like typing. They want all the task of browsing online to be easy. Voice search allows customers to search by saying terms aloud and Google will direct them. Having this feature in your enterprise e-commerce platform is crucial as you will allow customers to find your site through voice search easily.
Using high-quality photos and videos
Another hot enterprise e-commerce trend is using high quality photos and videos. Videos are gaining popularity as customers love watching a video than reading content. In this essence, having an enterprise e-commerce platform that will allow you to use video to convey a message is crucial. With this, you will always be ahead of your competitors.
Social network marketing
The way of marketing enterprise ecommerce businesses is changing. People are no longer using the traditional methods to inform the target audience about their companies. The use of social media to market your enterprise business will make you reach millions of customers which will increase your sales. In this essence, an enterprise e-commerce platform that integrates with social networks is crucial.
Use of secure methods to make payment
Security is crucial in eterprise e-commerce as it will reduce losses. Due to this, customers are not using cash to make payments. They use secure methods like credit and debit cards, PayPal, and mobile wallet. Hence, if you use an e-commerce platform with payment gateways, you will allow customers to use a secure method of choice. Also, a platform with PCI and SSL certification is essential as you will protect customers’ sensitive data.
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